Simple for Users.
Smart for Business.

Web Apps That Work — For Everyone.

Let’s be honest: most software is starting to feel a bit "too much." Whether you’re a busy parent trying to organize a grocery list or a business owner looking to streamline a booking process, you’ve probably felt that frustration of clicking through ten screens just to do one simple thing.

At Straightforward Apps, we believe the best tools are the ones you barely notice. We create clean, reliable utilities designed to make daily tasks—at home or at work—a little bit easier. No fluff, no clutter, just apps that get the job done.

What can we help you make?

We bridge the gap between "high-tech" and "highly useful." Whether we’re building a tool for the public or a custom solution for your shop, our goal is the same: Clarity.

For the Everyday User: We make apps that solve one problem perfectly. Our utilities are lightweight, easy on your battery, and even easier to learn.
For the Business Owner: You don’t need a million-dollar budget to go digital. We focus on "Minimum Viable Brilliance"—building the essential features you need to grow without the unnecessary costs or technical headaches.
For Everyone: We value your time. Our apps load fast, respect your privacy, and skip the annoying notifications.

IngrediWise

Get a kitchen-ready recipe for any restaurant dish or store-bought product. Log your cooking in the Journal and sharpen your skills with the Academy. Try it out!

More coming soon!

More apps are on the way; check back soon!

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Simple for Users. Smart for Business.

Web Apps That Work — For Everyone.

What can we help you make?

IngrediWise

More coming soon!

Simple for Users.
Smart for Business.